Publishing services

Publishing a game requires careful coordination across many moving parts: platform agreements, build submission schedules, store page assets, age rating applications, pricing strategy and release timing. We manage these threads so you can stay focused on making the game the best it can be.

Our publishing service covers the full journey from the point where your game is approaching a shippable state through to digital storefront launch on your chosen platforms. We work with you to define a realistic timeline, track milestones against it, and handle the administrative and logistical work at each stage.

• Release planning and milestone tracking
• Store page asset briefing and submission
• Age rating (PEGI, ESRB, CERO) application coordination
• Pricing strategy guidance
• Launch day coordination

Getting your game onto a platform is not simply uploading a build. Each storefront and console platform has its own technical requirements, submission portals, review processes and certification criteria. Failing a certification check late in development is costly in both time and money.

We handle the submission process and certification coordination across PC digital storefronts, major consoles and mobile platforms. We review your build against platform requirements before submission, help you prepare and track communication with platform holders through your own developer accounts, and track the certification process through to approval.

• PC storefront submission (Steam, GOG, Epic and others)
• Console submission preparation for developers who hold their own PlayStation, Xbox or Nintendo developer accounts
• Mobile store submission (Apple App Store, Google Play)
• Technical compliance review before submission
• Certification issue follow-up and resubmission

Not every developer has been through the publishing process before. First-time publishers often underestimate the complexity of platform relationships, the time required for certification, or the importance of store page presentation. Our Developer Support service is designed for teams who want a knowledgeable partner to guide them through the full picture.

We offer practical, honest advice grounded in what platforms actually require and what players actually respond to. This is not a generic consulting service — it is hands-on guidance tailored to your game, your platforms and your goals.

• Publishing process overview and timeline planning
• Platform requirements briefing
• Market positioning advice
• Store page strategy consultation
• Ongoing advisory support during development

A strong game with no audience is a missed opportunity. The most effective marketing for independent games happens before launch — building awareness, managing wishlists, engaging community, coordinating press and influencer coverage, and making the most of store algorithmic moments.

We plan and coordinate marketing activity around your release window. This covers store page optimisation, the creation of an outreach calendar, coordination with games press and content creators, community management strategy, and tracking the signals that matter most during and after launch.

• Store page and metadata optimisation
• Pre-launch marketing calendar
• Press and media kit preparation
• Influencer and content creator outreach coordination
• Community engagement strategy
• Post-launch visibility maintenance

Localisation significantly expands the audience for most games, but coordinating translation across multiple languages while managing quality, consistency and delivery timelines is demanding. It also requires cultural knowledge beyond word-for-word translation — tone, humour, idioms and cultural references all need careful handling.

We manage the localisation workflow on your behalf. This means defining the target languages based on your market data, connecting you with appropriate professional translators, managing asset handover and delivery, reviewing outputs for consistency, and integrating completed translations back into your build.

• Target language and market prioritisation
• Professional translator sourcing and coordination
• Translation asset preparation and handover
• Consistency review across languages
• Localisation QA coordination
• Integration and final review

Platform certification requires a stable, well-tested build. QA is not optional — it is a gate that every console release must pass, and a poorly tested PC build can cause damaging review scores and refund requests in the first hours of sale.

We coordinate QA processes to meet the standards each platform requires. This means defining a test plan aligned with certification requirements, coordinating QA testers (whether your own or from a third-party provider we work with), tracking issue resolution, and verifying that the build presented for submission meets the bar.

• QA planning and test case definition
• Platform-specific certification test coordination
• QA team coordination (internal or external)
• Bug tracking and resolution oversight
• Pre-submission build verification
• Post-launch patch QA support